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As a copywriting agency, we're always advising on what should go into our client's newsletters. So, here are the five steps as we see it: the 'why', 'what', 'who', 'how' and 'where' of writing your business newsletter.
Why do it? Sending out a newsletter should remind people that you're still around. If written well, it can give people a taster of what you do, and an idea of who you are and how you think. What's more, you should sell more of your products or services.
What should it be? First and foremost, it must be interesting. What does your audience really want to know? Try to give something to your reader before asking something of them. With that said, don't forget to say who you are and what you do before you sign off. And have you got any offers or deals to tempt them further?
Who should do it? Try to write as a name rather than a company. People like to buy from other people - especially when they sound nice.
How should it come across? Short and sweet, with character and feeling. Don't be afraid to voice an opinion. The words you choose should be informal and accessible to Joe or Joanne Public. Really, it's not that clever to use big words.
Where to send them? What do people do next if they're interested? What's your phone number and email address? And can you link them to a website so they can check you out further before they get in touch? It's always good when a customer already knows what you can do for them. They feel happier too.
With the last point in mind, my name is Chris and I am the owner of a small copywriting agency based in London (UK). Our website and blog always welcomes visitors. So, why not find out more about what we do at www.tenfourwriting.co.uk?
Happy writing.
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